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Air Penny series may be NIKE's closest Jordan Brand status of a series, whether it is the Kobe series or James series, they have a long way to go. In 2009, Nike has launched a Penny series of hybrid shoes called Air 1/2 Cent, which are not as bad as other hybrids but are popular. Now, Nike is again introducing a new pair of shoes made from the three pairs of shoes Hardaway once walked through -- Nike Zoom, Rookie, LWP. It is hybridized by Air, Flight, One, Air, Foamposite, One and Air Go LWP three pairs of shoes, among them, Air, Flight, One also appeared in the early foot of Jordan. The vamp combines the elements of three pairs of shoes, while the sole uses a crystal bottom design that looks like the sole of the Air Foamposite One.
Tianjin North News Network: this year, sports brands are invariably ready to raise prices, consumers who like to wear sportswear, I am afraid "to spend the money."". From the beginning of the fourth quarter of 2010, the average retail price of sportswear has increased by nearly 10%, it is understood that several domestic sports brands are expected in 2011 clothing average price increases will reach two figures.
"recently, sportswear has become increasingly expensive; although the price is not much worse than before, this is the feeling."." Mr. Lin, who chose clothes at a sports specialty store, said. Since the spring, sportswear has risen by almost 10% compared with last fall. A reporter for a brand of similar products were compared, the autumn of 2010 the men's hooded cardigan, the price is 369 yuan, and this year spring hooded cardigan, the price has reached 399 yuan, up 8%. The sports shoes, mens basketball shoes in 2010 priced at 379 yuan this year, the new price has reached 399 yuan, in addition to casual shoes prices have also increased, from last year's average of 279 yuan rose to 339 yuan this year, up 17.9%.
sports clothing prices in fact, from the beginning of last year has been released from Anta, PEAK, XTEP and Lining, the 2010 Interim Report shows that since the first half of last year, under the banner of the clothing product price has the least increase 2.1%. However, the price increases did not bring significant rise in gross margin, and the company's gross profit margin fell 0.4% in the first half of 2010. The gross profit margin of one of the worst selling firms was only 1.8 percentage points higher than 38.9% in the previous year, to 40.7%.
raw material costs, labor costs, and rental costs are all factors contributing to the rise in sportswear prices." Zhang Xiaoyan, director of foreign affairs and public relations at a sports brand, said. Another brand chief operating officer Xu Zhida once said in an interview, "fabric costs accounted for 60% of the entire cost, while other costs totaled 40%.". March cotton prices rose 80%, polyester rose 20%, raw material supply costs will rise an average of 15% in 2011, according to the retail price of shoes of different types, or different."
"raw material goes up, enterprises will choose to raise prices."." A sports brand sales staff to reporters calculations, if a piece of clothing before the rising cost of 100 yuan, the retail price of 300 yuan; after rising raw material costs 150 yuan, the retail price is generally also with the increase of 15% to 30%, is likely to reach 390 yuan, the retail sales more than 40 yuan.
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